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Remember The Human: The Technical Reader Version
By Tim Post on 2025-04-16 | Tagged: opinion documentation
AI isn't bad, just like hobby dentistry isn't bad; it's fine if you know what you're doing. Well, perhaps that was a bad example for use in comparison, perhaps even deliberately so, but it got your attention, didn't it?
Most AI platforms won't use off-the-wall comparisons, tongue-in-cheek allusion and comedic metaphors because humor is, at worst dangerous if misunderstood and, at best, a waste of copy space if the reader doesn't appreciate it. And, sadly, more and more, I'm seeing a total absence of it embraced as the best possible quality for technical writing. Yuck!
Product managers are very analytical people who, by nature, make data-driven decisions; it's their default existence and why they're so very good at their jobs. But, this visceral avoidance of simple human conventions like mild playfulness may be killing trust and making your product slower to be picked up, and is a destructive over-correction for confusion that mostly only occurs in maladaptive product daydreams.
Now, that may be what you need; you know your audience, right? I mean, do you? Have you surveyed how happy people are with technical material? I'm just wondering out-loud so you do, too.
I love using AI to bulldoze through rote writing: this includes code as well as text; Gemini is one of the best coding and writing companions I've ever had. But, I use it to help assemble all of the ingredients into what I'm doing, not to make something more than the sum of it all.
And if you're leaving personality out of front-line support and documentation, and out of your video presentations, you're costing yourself conversions, I don't care what your steel-faced PM or designer says.